Uganda’s rich natural and cultural heritage is one of its greatest assets.
Our work focuses on showcasing the country’s stunning landscapes, diverse wildlife, vibrant cultures, and world-class destinations, while promoting a positive image of Uganda locally, nationally, and globally.
Our Key Areas
- Showcasing Uganda’s breathtaking landscapes and amazing wildlife – from majestic mountains and sparkling lakes to lush forests and unique animals.
- Celebrating vibrant cultures – traditions, festivals, and everyday life that make Uganda unique.
- Promoting our rich heritage – historical sites, monuments, and stories of our past.
- Promoting a positive image of Uganda – inspiring pride locally and attracting visitors nationally and internationally.
Key Facts
International tourist arrivals to Uganda stood at 1.37 million in 2024, behind Kenya with 2.39 million and Tanzania with 2.14 million tourists.
Uganda is the Pearl of Africa as named by Winston Churchill in his 1908 book My African Journey. He was captivated by Uganda’s lush landscapes, diverse wildlife (gorillas, big five), rich birdlife, unique geography (mountains, lakes, Nile source), and pleasant climate.
Uganda home to over half of the world’s remaining mountain gorillas. You can see these gentle giants in their natural habitats.
The only country you can see the all the Big 7: Lions, elephants, buffalo, leopards, rhinos, gorillas, and chimps in one country.
Uganda has over 1,000 bird species, from savannahs to wetlands.
Uganda has the source of the Nile River, the longest river in the world.
Rich culture, 65 distinct tribes and vibrant traditions.